Ideas For Marketing Dissertations

If you are interested in any of the topics discussed in this article, we would be more than happy to provide you with more information. Our expert writers can produce marketing dissertations to a 1st and 2:1 standard that are tailor-made to match your requirements and we have a dedicated customer support team who are on hand every day until 11pm. Our professional writers will produce a quality and original piece of work that would be a praiseworthy finale to anyone's academic career.

1.0 Introduction

A MARKETING dissertation should have something to add to the existing literature in a given field, but should not try to re-invent the wheel. Dissertations should be focused rather than broad, aiming to add to the literature in a manageable way bearing in mind time and cost constraints. The dissertation title should reflect this, being more narrow than broad, highlighting the main focus of the dissertation. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives. Added to this, the choice of research topic should reflect the research setting where the study took place.

2.0 Relationship Marketing

Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm. It is a very important area for modern businesses, and an ideal area on which to base your marketing dissertation.

3.0 Branding

Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.

4.0 Direct Marketing

The world of direct marketing is a complex one that involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/ teleservices and the Internet to disseminate their messages and acquire new customers. Here follows some suggested topics of direct marketing, which you could use for your marketing dissertation.

5.0 Marketing across Cultures

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalization of business, firms have to pay greater attention to how national culture impacts upon consumer behavior and customers' reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world.