Marketing Dissertation Topics

Marketing Topics

If you are interested in any of the Marketing topics discussed in this article, we would be more than happy to provide you with more information. Our expert writers can produce dissertations to a 1st and 2:1 standard that are tailor-made to match your requirements and we have a dedicated customer support team who are on hand every day until 11pm. Our professional writers will produce a quality and original piece of work that would be a praiseworthy finale to anyone's academic career.

1.0 Marketing and Consumer Psychology

Marketing is fundamentally underpinned by consumer behavior, which can be largely explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles.

2.0 Marketing online

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customize and personalize user experiences, the changing nature of consumer behavior and the interaction of online and offline mediums. Marketing online is a subject that many companies now have to consider, and the subject would create a useful marketing dissertation. More specific subjects are suggested here.

· How can firms customize their products? The case of Apple.

· How can firms personalize their products? The case of Nike.

· An assessment of the value of assortment to customers: The case of Dell Computers.

· How does a consumer's perception of control affect their choice of brand? The case of buying

3.0 Mobile Marketing

Mobile marketing has become the latest marketing communication medium to enable large brands such as Coca-Cola, Nintendo, MTV, New Labor, Lastminute.com, and others to reach customers and target customers in traditional and non-traditional ways. With the lowering of mobile tariffs, including Internet browsing using mobile phones, this medium has becoming increasingly important to marketers. Some topics are suggested here for you to base your marketing dissertation on the area of mobile marketing.

4.0 The 4Ps (Price, Product, Promotion, Place) of marketing mix

The 4Ps, which have seen a number of extensions, are the cornerstones of the marketing mix that marketing professions have available to them when trying to influence consumer decision-making. To base your marketing dissertation in this area, there are some topic suggestions below.

· How do price adjustment strategies vary in an online and offline environment? The case of music sales.

· Can an overt international pricing strategy negatively affect brand image? The case of iTunes.

· How effective are public relation campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.

· How and why do firms vary the frequency of advertisements in an online and offline environment? The case of Water stone’s.

· An examination of the suitability of information and persuasive advertising based on the nature of the product being sold.

· How do the characteristics of companies that use comparison advertising vary from those that do not use comparison advertising? The case of the alcoholic drinks industry in the US.

· What is the effect of the lack of controls online when advertising across international borders?

· Can point-of-purchase promotions be as effective in an online environment as they are offline?

5.0 Marketing and Social Networks

Social networks (Face book, Orkut, MySpace, Bebo, LinkedIn) are not only changing the way that many people uses the Internet, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. At the same time, these social networks have their own challenges in trying to acquire and retain customers when many of the traditional principles of consumer behavior no longer apply. As social networks become more popular, a marketing dissertation in this area would be up to date and in line with current trends.

· To what extent is the "new" Facebook the product of its users? An examination of positive, neutral and negative user comments.

· Why have functional applications on Facebook achieved so little success compared with their fun counterparts?

· How do Facebook applications turn users into cash? The relationship between total installs, daily active users, and application valuation.

· A comparison of the effectiveness of banner advertising on different social networks? The cases of Facebook, Orkut, MySpace and Bebo.

· What impact does newsfeed restriction have on consumers' attitudes towards using Facebook?

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6.0 Marketing Ethics

The power of the media and changing consumer attitudes are having a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. On this basis, marketing ethics is interested in a range of issues from the business case for ethical practices, to CSR programmes and cause-related marketing, and ethical issues that must be taken into account during the marketing communications process. a marketing dissertation on marketing ethics could include any of the following topics:

· Is easy Jet’s low fare, online pricing strategy misleading or a justifiable way of managing customer demand?

· Is firms' use of Fair Trade branding misleading consumers?

· What affect do published codes of conduct have on buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.

· Are "happy hours" ethical? An application of the marketing communicator's rules of behavior.

How does ethical purchase intention and ethical awareness affect purchasing behavior?

· Why do some controversial marketing communications work whilst other fail?

· How have spam laws improved marketing ethics online?

· What factors distinguish a consumer's choice of most and least social responsible firms?